Identity / Editorial / Copywriting
J&M Anaya
Business support, made approachable.
Clarity for the people doing the work
- The brief
- A brochure that connects an office’s services with blue-collar clients focused on their own trades and businesses.
- My contribution
- Identity, colors, patterns, editorial layout, copywriting, and selection of licensed photography.
- The work in use
- A connected brochure design that organizes tax, bookkeeping, and payroll services into approachable sections.
The design decisions
The office works with blue-collar clients focused on their own work, rather than being experts in the services the office provides. I selected the licensed photograph to connect with those clients: someone doing what they love, supported by people who understand the business side.
I created the identity, colors, patterns, brochure layout, and copy. Geometric panels and repeating patterns connect the sections, while the headings organize the services and invitation to get in touch.
