Studio identity
Defiant
Challenging first impressions.
An identity with a point of view
- The brief
- A personal studio identity that gives an often misunderstood creature an elegant and beautiful meaning.
- My contribution
- Studio identity and business card design in Adobe Illustrator.
- The work in use
- A coordinated two-sided business card design, balancing bold lettering, softer colors, and symbolic geometry.
The design decisions
I chose the snake for its elegance and the beauty I see in a creature that is often misunderstood. Its personal association with healing adds another layer of meaning.
Bold type, softer colors, and Zelda-inspired geometry balance masculine and feminine energy across both sides of the card. I created the studio identity and card design in Adobe Illustrator.
