Commissioned advertising
H. Ramos Law
His values. Our shared solution.
A message with presence
- The brief
- A commissioned light-box billboard that brings together the firm’s information and a faith-based message specifically requested by the client.
- My contribution
- Layout and composition in Adobe Illustrator, incorporating licensed artwork.
- The work in use
- The client selected the blue, message-led design for the light-box billboard.
The design decisions
My first billboard was designed for a light box. I was drawn to the light, shadow, and angle of the licensed figures: they felt right for a display people would look up at.
The client specifically requested the Deuteronomy message because he wanted his faith reflected in his brand. I balanced that request with the necessary information and my own design instincts. He selected the blue, message-led version, and we arrived at a design that made us both happy.
My role: layout and composition in Adobe Illustrator, incorporating licensed artwork.